Got a sweet tooth? Treat yourself to a gourmet dessert hand delivered by Dessert Drop, Boston's sweetest new startup.
Since this past January, Dessert Drop has been delivering desserts made by local bakeries to the Brookline/Allston area. As if things couldn't get better, you can now enjoy a Deluxe Chocolate Fudge Brownie or a Signature Apple Crisp Cheesecake at no minimum charge, delivery guaranteed within fifteen to twenty minutes. Can you say "ultimate indulgence?"
The founder of this decadent delivery service is Kurt Fischman, a man on a mission to "make life more convenient by using technology to help people get what they want, a little faster." A New-York native and corporate finance professional, Fischman now runs Dessert Drop on the weekends and is currently accepting orders on Saturday and Sunday evenings. He hopes to make Dessert Drop as big as possible, and to expand the business to Cambridge later this year.
So how does a man with a background in finance end up specializing in after-dinner treats? Fischman was inspired to create Dessert Drop after reading an article about Boston booze delivery service Drizly.
"I read an article a while back about their idea. All of a sudden, the light bulb went off. I said, 'I know something else that people would want delivered at home,'" Fischman told BostInno. "The idea behind [Dessert Drop] is to establish a much-needed third sales channel in this market."
Fischman tapped into this otherwise limited third sales channel after recognizing a pattern. People like to eat dessert and they like to eat it after dinner. But many people don't plan ahead for sweet cravings earlier in the day, and by the time the cravings hit, people don't feel like going to a grocery store. Enter: Dessert Drop.
The company had a soft launch when its website went underway just a few weeks ago on January 18, and it now exists solely as an e-commerce platform, accepting orders via its website. Fischman plans to keep the business online so as to avoid butting heads with local bakeries.
There is no minimum charge required for a Dessert Drop delivery, a key advertising strategy that mutually benefits the customer and the business. Fischman explains that even though the company will profit more from a larger order, he doesn't want to drive people away by requiring a minimum order. All business is good business.
"I don't want to turn people off by having [a minimum charge] because the market I'm trying to serve is that individual consumer market. It may be that single person who, at 9 p.m., is just in the mood for something sweet, and they don't want to drop fifteen or twenty dollars, they just want one piece. I'm trying to attract that customer, and I can serve that customer well. It's not unprofitable for me to do so. We want to be very consumer friendly and make this a delightful experience for our customers."
The ordering process is simple. You place an order online, your order is processed, a driver picks up your order from Fischman, and then delivers it to you. The rest is up to you... and your sweet tooth.
So when you're sitting on your couch Saturday night, dreaming about that pastry you didn't pick up at the bakery earlier that day, get online to Dessert Drop's website and live it up. Wintery Boston weekends just got a little more sugary.
