Despite the wintry weather, Boston startup Practically Green saw plenty of green on Thursday.
The digital sustainability engagement programs provider announced that it has closed a Series A round worth $3 million from a slew of notable angel investors and venture groups in Boston.
Leading the round was CommonAngels, with participation from Pan Asia Solar, Clean Energy Venture Group and Launchpad Venture Group. The company raised $1 million in seed funding, also led by CommonAngels, in April 2012. Including Thursday's round, Practically Green has raised a total $4.75 million.
The startup will put the newfound capital towards product development and the furthering of its sustainability and CSR engagement programs as well as sales and marketing goals.
To help meet said benchmarks, Practically Green has also added two new talented folks to its leadership team. Mark Bissell will take up the role of Head of Customer Success, while Jim Tramel will move into the Head of Sales position.
Since its founding in 2010, Practically Green has consulted dozens of corporations worldwide on how to best answer the burning question: How can we get actually encourage employees to take steps to living greener? The company has worked with top firms like Unilever, MGM Resorts International, NBC Universal and eBay, all of which are leveraging Practically Green's platform to power sustainability engagement programs for their employees.
“Companies who are engaging people in sustainability and responsibility strategies are outperforming their peers and are setting themselves up to thrive in a changing global business climate. We are thrilled that our technology platform is supporting these initiatives and powering unique and lasting positive change at some of the largest corporations in the world,” said Susan Hunt Stevens, CEO of Practically Green, in the release.
The company's fully customizable platform allows employees to join projects or competitions, complete actions of all types and levels, measure their progress and impact and celebrate upon hitting their goals. Companies can easily weave their own core values into the platform's action items, from increasing carpooling to learning to play an instrument to saving energy at work to planting a neighborhood garden to hosting a green scavenger hunt.
Green scavenger hunt? Now that we could get into.
