The holidays are here at last. While many will opt to bundle up to browse Newbury Street’s storefronts in the traditional shopping mode, nearly half of all holiday shoppers will prefer to purchase gifts from the comfort of their coaches via a tablet or smartphone.
What businesses should be increasingly asking isn’t what consumers want under the tree, however. It’s whether or not their mobile sites will be able to withstand the droves of traffic this season.
Boston-based Yottaa enables businesses to optimize and monitor their mobile and Web performances. And, as of Tuesday, the company will also be providing user engagement metrics with the launch of the Yotta Engagement Cloud.
Coach Wei founded Yottaa in the spring of 2009 with the hopes of helping businesses regain control of their websites across the plethora of Wi-Fi-friendly devices on the market.
At the time, businesses were overwhelmed by two distinct yet related trends, Wei explained to BostInno. Trends that, over the past six years, have only become increasingly relevant and influential.
“First, modern technology has become more and more complicated,” said Wei of the ever-advancing systems powering the technology within available devices. Secondly, “mobile has become a real factor in the usage of the Web.”
Indeed, it seems as if a new gadget or tablet, boasting improved browsing power, becomes available every other week. Regardless of whether each smart-toy is groundbreakingly different from its predecessor, the buzz generated around each novel device leads consumers to scramble and swipe up the latest piece of tech on the market.
As a result, business managers, web developers and operations teams are required to up the technical brawn of their Web offerings, as well as expand their understanding of how the customer prefers to use the fleet of devices at his fingertips.
“The idea behind Yottaa is that we fundamentally want to improve the performance of mobile and Web applications,” Wei explained. “And we don’t necessarily just mean enhancing technical performance, but also deepening business perspective, as well.”
Yottaa’s offering has a four-part focus – Performance, Availability, Scalability and Security – designed to give businesses the total package when it comes to building out websites to support the heavy traffic that comes with millions of views.
Tuesday’s launch of the Yotta Engagement Cloud marks a step further toward broadening businesses’ perspectives. By tracking and optimizing users’ engagement across Web platforms, the company aids businesses in lowering abandonment rates, yielding higher conversions and increasing online sales. So far, the platform has shown to improve, on average, initial user engagement time by 20 to 40 percent and increase mobile and Web conversions by 22 percent, according to a press release.
Take a look at the 10 key engagement metrics with which Yotta’s cloud offering focuses on below:
Since its start in 2009, Yottaa has raised $29 million in funding, most recently last July when the company closed a Series C round worth $16 million from General Catalyst, State Ventures and Intel Capital.
