The Boston-headquartered global PR firm Racepoint Group announced Tuesday that it will be launching Racepoint 440, a new micro-campaign product for small and emerging companies.
Racepoint 440—inspired by the quarter mile sprint—keeps to its namesake. The intensive, thorough micro-campaigns are designed for the completion of short-term goals. The campaigns are highly focused, efficient and targeted strategies and programs, developed and executed for specific objectives, for a limited period of time.
The campaigns are led by three Racepoint representatives of senior, mid- and junior levels, who focus on establishing influence for startups grounded in five core categories: Intelligence, Now, Influence, Social and Measurement. Customized to fit the needs of each startup, the campaign identifies gaps in, and streamlines, marketing functions over social media and helps leverage company strengths.
By driving content into the right media channels and events, Racepoint 440 boosts startups' business and helps companies become engaged in the game before they even have a chance to fall out of their sector spotlight.
“Small companies need to move faster than ever to make their mark," explained RJ Bardsley, Racepoint Group's senior vice president, in a release. "It’s not always important to reach every audience—sometimes it’s important to reach a targeted demographic, geographic area or influencer group—that’s where Racepoint 440 programs come in."
Racepoint 440 already has an impressive handful of clients on their resume, like 1World Online, Saved+ and Moki Mobility.
“As a startup, it was critical for us to gain media exposure and reach certain, specific audiences,” said Brad Hintze, vice president of marketing at MokiMobility in the release. “The Racepoint 440 team used a strategic and targeted approach to introduce us to the most influential people in our industry and secure feature coverage, which following a recent announcement, resulted in a 300 percent spike in website visits and 900 percent increase in leads. The 440 program works because it’s efficient and targeted.”
For startups in need of their first public relations strategy or a refurbished one, Racepoint 440 could be the answer. The Racepoint 440 campaign will be based in Racepoint Group's two main offices in Boston and San Francisco.
