Boston-based startup Crayon, which sells market intelligence software, raised $6 million in a Series A round led by San Francisco-based Bedrock Capital. Existing investors including Baseline Ventures, Converge, Box Group also participated in the round.
This brings the company's total funding to $16 million.
Founded in 2014 by former HubSpot and AbMob executives Jonah Lopin and John Osborne, Crayon's software crunches business intelligence data on metrics like hiring data, partner strategies, product and pricing changes and marketing messaging. The company will use the proceeds from this round to double its headcount across sales, engineering and marketing. Some of the company's clients include Fuze, Intuit and Zendesk.
“Businesses today should be as data-driven about what’s happening outside their business as they are about what’s happening internally with their sales, marketing, and product metrics in CRM and BI tools,” said Jonah Lopin, Crayon CEO and co-founder, in a statement.
