It's hard to have a conversation about communication software applications and not mention Slack. 'It's where work happens,' remember?
One entrepreneur disagrees. "People use Slack more to chat with their teams in real time and less to discuss and strategize on projects and policies," said Stuart Levinson, CEO and co-founder of Carrot. He launched the startup, his third after Venetica and TalkTo, that makes a leadership communication tool.
"Slack is amazing and widely used but as the company starts to grow, you realize what it's missing," Levinson said. Namely, project collaboration. Levinson says Carrot provides what Slack lacks in this regard by taking a top-down approach to leadership communication. On Carrot, team leaders and C-suite executives can post announcements and updates via Slack.
When a major project or policy is communicated via Slack, it's hard to keep everyone on the same page and consolidate the information along with comments and reactions. Carrot helps with that by classifying and formalizing some top-order communication.
As previously mentioned, Carrot is Stuart Levinson's third startup in communication technology. His first company, Venetica was a content integration software that was sold to IBM in 2004. His second company, messaging tool TalkTo, was sold to photo-sharing and messaging company Path in 2014. As for Carrot, it has a global, remote team of six with Cambridge as its headquarters.
Carrot's debut comes at a time when enterprise communication software market is shining as workspaces become more remote and diverse. In August this year, Slack raised $427 million in a Series H round as it prepares for a 2019 IPO. You know what they say, a rising tide lifts all boats.
