SnapApp, an interactive content marketing platform based in Back Bay, has made layoffs less than a year after announcing a $10.2 million Series B round from Providence Strategic Growth.
The company told BostInno on Wednesday afternoon that a "handful" of employees were laid off as part of a reorganization.
"As part of our approach to simplifying how customers take advantage of interactive content, something that is still relatively new for most marketers, we re-organized a bit to be more customer centric and manage our growth better," Seth Lieberman, CEO of SnapApp, said in a statement provided to BostInno. "I can't provide any numbers, but as part of that process we did let a handful of great folks go."
SnapApp, which was founded in 2010, had about 70 employees in 2017.
