Snapchat is giving brands a new way to collect information about the preferences and motivations of users, thanks to a new partnership with Boston-based Jebbit.
Jebbit announced on Wednesday that it has become Snapchat's first official lead generation creative partner. This comes a little over a month after the startup announced that it had raised a $6.8 million Series A led by a former Boston tech executive’s investment firm.
With the new partnership, brands advertising on Snapchat will be able to use Jebbit's "declared data platform" to collect various kinds of data on users. When users interact with a Snapchat ad, they will be prompted to swipe down, which brings them into an in-app experience run by Jebbit that can ask users about their preferences and motivations regarding any topic.
Brands can then use the information collected by Jebbit to create targeted campaigns on Snapchat, Facebook, email or the advertiser's website.
“The war for consumer attention has never been more hotly contested and Snapchat has proven to sustain it above and beyond other networks," Jebbit President and co-founder Jonathan Lacoste said in a prepared statement. "Our own customers who use a combination of Snapchat media and Jebbit experiences see a 118 percent higher lead capture rate than when using other social networks.”
Jebbit's customers include Tribune Media, Talbot’s and the New England Revolution.
