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Infographic: How Boston Consumers Shop



Last month, we hosted BostInno's State of Innovation Forum, a combined research endeavor and interactive forum featuring in-depth discussions from the best and brightest minds in Boston's marketing, mobile, higher education, retail and e-commerce sectors.

Leading up to the BSOI Forum, we surveyed the professional landscape in Boston, as well as spoke with these leaders to gather insights and craft research reports about how local companies are innovating and growing in their respective fields. Below, we are offering an exclusive look at our findings from the retail and e-commerce surveys. In the infographic below, you'll find data on shopping habits of local consumers, how they discover new retailers, and how they prefer to interact with brands.

Contact us to learn more about BostInno's State of Innovation research and exclusive content, including video interviews, Forum footage, research reports, and an Innovator's Index.


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