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Landing initiates another round of layoffs


Bill Smith
Landing Founder and CEO Bill Smith
Brendon Pinola

Birmingham-based startup Landing has initiated another round of layoffs after two rounds last year.

The number of layoffs and what percent of the company it impacted were unclear Wednesday. Last year's October layoffs totaled more than 110 employees.

Several Landing employees took to LinkedIn Wednesday to share that they were laid off and open to work in hopes of finding a new position.

Attempts to reach Bill Smith, Landing CEO, and a spokesperson at Landing were not successful by publication.

The company, which rents furnished apartments on a flexible basis, also let 110 employees go in October 2022 and laid off an undisclosed amount in December, citing economic downturn creating turbulence for the tech sector.

The December layoffs impacted remote workers in Birmingham, San Francisco and Mexico City, but Landing did not respond to questions about how many employees the layoffs affected, or how many of them were in Birmingham.

The Birmingham City Council and the Jefferson County commissioners approved incentives for Landing in July 2021 for moving its headquarters from San Francisco to Birmingham and bringing an estimated 816 full-time jobs. The city agreed to provide incentives to Landing up to $1,632,000, payable in the amount of $2,000 per new full-time employee over a period of up to five years.

Jefferson County approved tiered support to Landing in the form of $2,000 per employee who earns $50,000. For each employee who earns $75,000 to $100,000, the county agreed to provide $3,000 per employee, and for every employee earning over $100,000, the county agreed to provide $4,000. The incentives go into effect after an employee has been at Landing for over a year.

Smith said in October 2022 that Landing was still committed to growing in Alabama and investing in the Birmingham tech community.

Landing first opened in 2019. Smith, who sold Shipt to Target for $550 million in 2018, selected Birmingham as the headquarters for Landing in 2021, citing the city's rapid startup growth. The Landing headquarters, which was once in California, is in the John Hand Building, the same structure that used to house Shipt.


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