Skip to page content

Funding wrap: Measured, Concerto each snag $21M for marketing analytics, baseball-branded credit cards


Funding wrap: Measured, Concerto snag $21M each for marketing analytics, baseball-branded credit cards
ATU Images

Get details below on recent funding deals: In the past week, three Austin-area companies reported a combined total of nearly $48 million in funding deals.

Want daily updates on fundings, hires and other news of interest to the startup community? Subscribe to Austin Inno's Beat newsletter.


• Measured Inc., which makes a software platform to measure the impact of marketing campaigns, said May 5 it has raised $21 million from Telescope Partners. The startup, founded in 2017, is technically headquartered in Austin, but it operates virtually and doesn't have offices. Co-founder and CEO Trevor Testwuide lives in Austin. Measured is used by direct-to-consumer brands, and its customers have included Yeti, Crocs and Ruggable. The company previously raised $4 million in debt funding from TIMIA Capital, according to Crunchbase.


• Concerto Card Co. supports the creation and management of branded credit card programs, with an early emphasis on baseball, including partnerships with the Texas Rangers, Los Angeles Angels, Baltimore Orioles and Cincinnati Reds of Major League Baseball. Those team-issued cards give fans access to game tickets and other team goodies. It announced May 2 $21 million in new funding led by San Francisco-based Matrix Partners. Others in on the round included PayPal Ventures and GoldenTree Asset Management, which is also funding $2 billion worth of credit card receivables. Concerto is led by co-founder and CEO Daniel Duncan, who worked at Chase and Citibank before launching Austin Logistics and being CEO of Credit Shop Inc.


• Shortly after announcing it has moved its headquarters to Austin from California, property tax fighting startup Ownwell Inc. announced May 2 it raised $5.7 million in seed funding led by First Round Capital. Others in on the deal included Wonder Ventures, Founder Collective, Long Journey Ventures and Scott Banister, a former PayPal board member. The startup targets property owners — residential and commercial — that it thinks are overpaying. Ownwell protests and appeals property tax bills and takes a cut of any reductions it wins on its customers' behalf. It says nine out of 10 of its protests are successful, saving an average of $1,400. The startup, led by CEO Colton Pace, has raised $7.5 million total.


Investment firms

• ATX Venture Partners is raising a $125 million primary fund for seed and series A investments and a $250 million to $500 million growth equity fund, said Jeff Thompson, the firm's new partner and president. The firm, founded in 2014, closed its third fund at $150 million last June.


Get ABJ's latest list of local venture capital firms here, and see the list of angel investors here. A list of local startup incubators can be found here.


Keep Digging

News
News
Fundings
Fundings


SpotlightMore

Spotlight_Inno_Guidesvia getty images
See More
See More
Attendees network at an Inno on Fire
See More
See More

Upcoming Events More

Want to stay ahead of who & what is next? Sent daily, the Beat is your definitive look at Austin’s innovation economy, offering news, analysis & more on the people, companies & ideas driving your city forward. Follow the Beat.

Sign Up