Marc Ginsberg has relocated to Georgia three times.
He’s drawn in part by a personal love of the Peach State — his wife is a University of Georgia graduate — and because of a love for helping businesses grow.
Most recently, Ginsberg has taken over the top executive position at Atlanta’s CallRail, a high-growth marketing technology startup founded by Andy Powell. Powell will remain on CallRail’s board and act as a part-time advisor during the transition.
Less than a month into his CEO tenure, Atlanta Inno spoke with him about the transition.
Ginsberg previously worked as a vice president of marketing at American Express. Before that, he was president of U.S. advertising for Cardlytics Inc., an Atlanta digital advertising startup that went public in 2018.
He sees CallRail as an extension of his passion to help businesses grow. CallRail started as a company that tracked where sale call leads were from, then evolved to track all digital communications. Now the company can analyze those digital interactions or calls to see what worked in the sale pitch and what didn’t.
“We can now say to businesses, when you put a dollar here, you get three dollars back,” Ginsberg said. “That closes the loop to drive more and better conversations.”
His priorities for CallRail start with the team.
“Atlanta is a well-documented and difficult market for hiring and retaining talent,” Ginsberg said. “We want to hire the best, most diverse, most talented team we can build.”
The team’s dedication and intentionality with their work at CallRail attracted him to the company in the first place. CallRail has more than 200 employees and almost 20 open positions on its website.
He also wants to make sure CallRail continues to consider its distinct customer needs as it builds new products — “Dentists are much better at filling cavities than they are at marketing,” Ginsberg said.
Once those things are in place, he plans to accelerate the company's high growth through strategic partnerships and investments into in-house teams.
CallRail, which serves more than 180,000 businesses, has $132 million in investments and most recently raised $56 million late last year. In May, the startup bought its first company, PhoneWagon, a New York City-based call tracking software company. Atlanta Business Chronicle named it one of the five Atlanta startups that could be the next to reach a $1 billion valuation.
Listen to the full interview:
