Marketing analytics firm CallRail is raising a $56 million round, according to a filing with the SEC.
CallRail provides businesses with insight into where a phone call-based sales lead is coming from and which marketing campaigns are effective. With that data, companies can make their marketing and sales more efficient.
The round was led by existing investors Sageview Capital and Leaders Fund, bringing the company's total capital raised is $132 million.
The company, founded by CEO Andy Powell and CPO Kevin Mann in 2011, has consistently been named to the Deloitte’s North America 2020 Technology Fast 500 Rankings. This year, it was listed as No. 370 with a 264% revenue growth over a three-year timeframe.
CallRail raised a $75 million round in 2017, which valued the company at $160 million at that time.
The company has more than 200 employees and 150,000 customers, according to its website.
In 2018, CallRail expanded into the downtown Atlanta building 100 Peachtree and had a five-year expansion plan, which included adding 300 jobs and multiple floors of the tower.
