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SnapNurse offers daily paychecks. That’s fueled explosive growth, CEO says


Cherie Kloss jv
After careers in healthcare and TV, Cherie Kloss launched tech companies.
Joann Vitelli

Atlanta startup SnapMedTech Inc.’s revenue grew 11,203% in three years. Employee count grew 468% in the same time frame.  

Those numbers catapulted SnapMedTech Inc, the parent company of SnapNurse, to the top of Atlanta Business Chronicle’s 2021 Pacesetter list.  

The digital nurse staffing agency saw a massive influx of demand during the height of the pandemic from strained hospitals and healthcare facilities. But CEO Cherie Kloss attributes the company’s rapid growth to its payment system, which allows nurses to get access to pay within 30 minutes of their shift.  

Last year, 20,000 nurses used SnapNurse. Since launching its daily payment platform, it’s grown to 160,000, Kloss said.  

SnapMedTech is also the parent company of Paymint, a financial technology platform that enables these daily paychecks.  All the nurses are W-2 employees, meaning they also receive benefits from SnapMedTech. That added complexity into building the Paymint platform, which is now patent-pending, Kloss said. 

“We’re about three years ahead of all other early-wage access platforms,” Kloss said.  

Daily paychecks are emerging as a trend to recruit and retain employees. Earlier this week, Atlanta fintech giant InComm Payments announced an investment into Instant Financial, a platform that allows employees to access some of their wages immediately after their shift. Credit card giant Visa also supports earned wage access to increase financial wellness for employees.  

Now that SnapMedTech has proven Paymint works for a large scale of employees, it's selling that platform to clients that want to provide similar, same-day payments, Kloss said, adding another revenue stream for the company.  

Kloss built that payment system because of her own experiences as a contract anesthetist. She always chose assignments that gave her a check after the shift, even if it paid less than other jobs.  

“I knew my own self was attracted to that,” Kloss said. “It was motivating.”  

SnapMedTech is now on track to earn $1.5 billion in revenue this year, mostly through organic growth. The startup has raised $17.5 million in capital since launching in 2017, Kloss said.

SnapMedTech hit its growth during a transformative period in the nurse staffing industry, fueled by high demand during the pandemic. Now, nurse shortages are making staffing agencies more attractive. Nurses get more flexibility at a staffing agency, and hospitals no longer must pay their benefits, Kloss said. 

“There’s definitely been a paradigm shift in how hospitals are going to be employing nurses,” Kloss said. “Over the next five to 10 years, nurses will probably be 100% contractors.”  

Kloss wants SnapNurse to own that industry shift. She says the company just completed its most profitable quarter since the launch. 

SnapMedTech recently moved into a new office in Midtown’s Colony Square. The company has 300 employees, about 100 of whom are focused on financial services in Phoenix, Arizona. 

“We’re headed to be a $1 billion company,” Kloss said. 


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