Atlanta software startup DecisionLink raised $18.5 million Series A round led by Accel, a Silicon Valley venture capital firm with investments in prominent technology startups.
DecisionLink produces ValueCloud, a cloud-based customer value management platform that aims to help all members of a business turn customer interactions into value insights to increase revenue.
The round will be used to extend the offerings of the ValueCloud platform, expand the startup’s team and scale the company, according to a press release. DecisionLink previously raised $1.3 million in 2019 and currently has about 30 employees, according to LinkedIn.
Accel also has investments in electronic scooter-sharing platform Bird, electronic signature platform DocuSign, e-commerce platform Etsy, music streaming app Spotify and more.
CrowdStrike CEO George Kurtz and OpenView Venture partner George Roberts also participated in the round.
Accel-backed companies CrowdStrike, PagerDuty and DocuSign already use ValueCloud, according to the release. Atlanta’s financial technology giant NCR also uses the platform.
The goal of the ValueCloud platform is to centralize all customer data and value so salespeople as well as other members of a business can access that information and use it make the business more efficient, which would increase revenue and customer satisfaction, according to the release.
DecisionLink was founded in 2011 by CEO Jim Berryhill and CTO John Porter.
