Atlanta health tech startup Loyal has raised a $12.5M Series A investment to build personalized experiences for patients. The round was led by Concord Health Partners, a healthcare-focused investment firm based in New Jersey.
Loyal, founded by CEO Chad Mallory in 2015, is focused on making it easier for health care providers and patients to schedule appointments and access care options within health system networks. It offers a data management platform, physician search tool, a chatbot and a platform to review doctors and other health professionals.
The startup's software is used by 30-plus hospitals in the U.S., including Northwestern Medicine, Southcoast Health and UCLA Health.
“From the start, the Loyal team has believed in the power of the healthcare consumer experience and its role in creating healthier communities,” Mallory said in a news release. “In a tumultuous year for hospitals and health systems, we are seeing firsthand how those that remain committed to making access to care easy are keeping their patients engaged and seeing excellent results.”
Back in June, Loyal reported that 20 health care providers were using its Covid-19 information and digital assistant tool, Guide, which provides insights on symptoms, risk factors and care recommendations.
"We’ve only scratched the surface in terms of what technological developments can do to improve the patient experience and we look forward to helping hospitals and health systems worldwide fulfill their commitment to keep the communities served healthier," Mallory wrote in a blog post following the funding round.
