Taos and Boulder could be the next places where you won't have to leave the house to run errands. At least, not if Fetch, an e-commerce startup in Santa Fe, has anything to do with it.
The startup, which began in 2018, appears to have caught on in The City Different. So what makes Fetch stand out in a world of delivery services? Fetch doesn't just deliver food, it will also run up to four errands for customers.
“There was just no service that actually delivered anything you want from anywhere.” Gordon Schaeffer, founder and CEO of Fetch, told Albuquerque Business First. “So, what we saw was the opportunity to not only pick up food but pick up your skis [sic.], snowboard and drop it off at the shop. Bring your phone in for repair. Go to FedEx [and] stand in line. So, we developed this technology with multiple stops in one delivery.”
Schaeffer is the former owner of the Luxx Boutique Hotel in Santa Fe. He co-founded Fetch with former COO Chas Curtis.
Fetch has raised $3 million to date, according to Schaeffer, who said its lead VC is Santa Fe-based Sun Mountain Capital. A planned WeFunder campaign is also on the way.
While the most visible spots on Fetch's website are dedicated to its official business partners, customers can have items delivered from anywhere — so long as it's legal, of course. Like other platforms, Fetch thrives on what some techies call “super-users,” or people who show the most use on technological platforms.
In fact, for Fetch, the “number one customer” orders 2.41 times per day and “spends between [$3,000] and $6,000 a month,” according to Gordon. “And we have several customers that spend, you know, $1,000 or more per month and they’re kind of like our bread and butter,” he said.
“We believe this is actually a business for whales and super-users. And it's those users that make it happen,” Schaeffer said. “We calculated that our top 17% of our customers are 75% of our sales.”
Fetch has about 20 to 30 drivers on staff, depending on the season, working as contractors. Drivers receive tips plus they receive mileage and a percentage of sales and service fees.
Following its launch in northern New Mexico, Fetch is now looking to expand its reach throughout New Mexico and into Colorado. Taos, New Mexico, and Boulder, Colorado, are the next markets in the lineup. With recreational cannabis sales incoming and alcohol delivery having been legalized last year, the company may also have other revenue streams headed its way.
