Skip to page content

Contactually Scoops Former Netflix Exec to Lead Marketing



Contactually, a D.C.-based software startup with a team of roughly 60 people, is adding some new faces to the office. Three new executive level hires were made recently, CEO/co-founder Zvi Band tells DC Inno, which will see former Netflix marketing director Joel Mier (middle), LivingSocial HR director Nicole Crowley (right) and Vocus vice president Johan Gedde (left) come on board.

Mier will become Contactually's VP of marketing. Crowley's new title will be VP of People. And Gedde becomes vice president of customer success & support at Contactually.

"We're thankful that 2015 was a great year for us - we saw a large increase in revenue, improved the quality of the product, grew the team to over 60, and have grown our great team of investors, bringing another $8M in capital to spur future growth," Band previously told DC Inno.

For those unfamiliar with the company, Contactually develops customer relationship management (CRM) software. In other words, they offer a customizable CRM toolbox that is used by clients to maximize the ROI of their personal network. The software is used by a number of sales representatives and businesses in the finance, real estate and retail sectors, among other industries. Customers include RE/MAX and Keller Williams Key Partners, according to data provided to DC Inno.

In November, Contactually raised a $8 million Series A round to effectively expand operations and to develop new products. With that raise, it brought Contactually's totaling funding up to $12 million since being founded in 2011 by Band, Jeff Carbonella and Tony Cappaert.

Zvi explained that Contactually's ability to attract these three new executive hires is also sort of indicative of the company's progress and growth stage.

He went on to say that it would have been difficult to recruit these same highly talented professionals just a few years ago. But due to the company's growth and success in the CRM software market, they've now reached a point where hiring former Netflix executives is feasible.

"We've got some ambitious goals ... [and] I think these people will be able to help us reach them," said Zvi during a phone interview Thursday morning.

Interestingly, all three hires came from some sort of referral via people within the local tech community, said Zvi.


Keep Digging

Fuse 1
Profiles
Profiles
MG 0760Polo
Profiles
Soo Jeon Headshot (1)
Profiles
Jeff Berkowitz
Profiles

Want to stay ahead of who & what is next? Sent twice-a-week, the Beat is your definitive look at Washington, D.C.’s innovation economy, offering news, analysis & more on the people, companies & ideas driving your region forward.

Sign Up