On Tuesday, former AOL president Steve Case and D.C. pro sports mogul Ted Leonsis' venture capital firm, Revolution (Growth), co-invested $44 million into Swiss data analytics startup Sportradar along with Dallas Mavericks' owner Mark Cuban and Basketball legend Michael Jordan, TechCrunch reports.
The Swiss company is reportedly expanding in the U.S., where it plans to leverage recent partnerships with the NFL, NASCAR and NHL, to collect data that will be used in fantasy sports, native mobile apps and for social media purposes. Potential customers may include businesses like FanDuel, DraftKings and the professional sports leagues, themselves, whose apps would benefit from better realtime game updates.
Ted Leonsis, who will join Sportradar's board, told TechCrunch “like Wall Street, sports is all about real-time data. Tens of millions of people can’t get enough real-time information about players and teams and leagues.”
Sportradar has created a software product that can collect, aggregate and organize sports information to create more accurate and informative data streams. These streams are platform agnostic and can be integrated into other services/products.
According to TechCrunch, "the company employs over 1,000 developers and sports specialists across the globe." One of the largest, early investors in Sportradar was EQT, a European private equity group and active investor throughout Europe and China.
Sportradar describes itself as "a global leader in understanding and leveraging the power of sports data and digital content."
