Serial entrepreneur Jonathon Perrelli has officially launched his latest startup, LifeFuels. Turns out the Fortify Ventures founder has been working on a "Personal Fueling System" that combines a health tracking app with a water bottle that dispenses vitamins and other supplements into your water as needed.
"Fitness wearables measure basic output like steps, heart rate and pace, but activity tracking is only a partial view into our wellness picture," Perrelli said. "The LifeFuels system uses intuitive products and concepts to smartly automate and track the missing piece: what we put into our bodies."
There had been plenty of speculation around LifeFuels, which likely prompted the signs reading "we are not a drone" and "we are not jewelry," among other denials at the launch party on Friday. Perrelli, who is CEO of the company, instead defined LifeFuels as three interconnected products. The water bottle itself, which is connected to a health app that uses data from other fitness apps and wearable tech like FitBit to plan out what supplements to put in your water, which are dispensed from the third part of the system, FuelPods.
FuelPods are the way the supplements and flavors get delivered to the water bottle and LifeFuels built a whole marketplace with a slew of brands including Natural Stacks, Boku Super Foods, H2W0W and SOS Rehydrate among others. The ounce-sized pods each hold about 30 servings of supplements.
"We love the innovation and vision that LifeFuels is bringing to the wellness industry," said H2WoW CEO and former Emergen-C CEO Tim Welch in a statement. "We’re thrilled to be joining the FuelPod Marketplace and offer our all natural products in the new FuelPod form-factor."
LifeFuels is due to start shipping in the fall and cost $99 for the bottle and a first round of FuelPods. The app can be downloaded for free. The idea behind LifeFuels, using technology to measure and adjust fitness and nutrition plans, isn't new. The idea of hooking up that tech directly to a portable water bottle does seem to be unique however. It's a logical extension of how the Internet of Things offers new ways to connect technology to everyday life. Whether or not people will pay for this particular aspect remains to be seen, but Perrelli said he is confident about its attractions.
"We’re fundamentally changing the way people consume everything from water enhancers to energy drinks, nutritional supplements, strength training formulas, and weight-loss products," Perrelli said.
Check out the video below to see how Perrelli and his team envision LifeFuels being used. Presumably the inspirational theme music is optional.
