Online alcohol delivery startup Drizly wants to bring the wonders of e-commerce to the alcohol industry with its new API and is partnering with MillerCoors to offer free delivery of Miller Lite in D.C. this weekend. It's one of several partnerships that Drizly is setting up so that brands, promoters and content publishers can offer Drizly's service directly through their websites and apps.
"It's a huge initiative for us," said Drizly CEO Nick Rellas. "It solves all the issues that might come up and opens up a lot of opportunity."
As for how to get the free beer delivery, it's pretty straightforward. You can go to the MillerCoors/Drizly website or click on promoted tweets from MillerCoors that pop up on Twitter to get there. Once you prove your age, you can get 12 or 24-packs delivered by the nearest Drizly-partnered store. And this is just the start according to Rellas. Partnerships with FourSquare and whiskey recommendation startup Distiller and several other companies are coming up soon too.
"You'll see the API used by brands, publishers and what I call culture sites," Rellas said.
Drizly has some competition in D.C. at least when it comes to alcohol delivery, especially after the city set up regulations for businesses like it, Klink and Ultra. Still the API idea makes sense as a place to put the money Drizly has raised in two seed rounds. >Drizly closed a $2.5 million round in May, folded into its first $2.25 million seed round raised in January.
