Laundry by app startup Washio already sends its "ninjas" in with pastry treats for its customers, but now is adding something a little extra for its Washington D.C. customers. Its teaming up with Nice Laundry, a D.C.-born online provider of colorful sock assortments Nice Laundry to give people who use its laundry service a free pair of socks. If you're the kind of person who loses socks in the wash, it's something of a double bonus.
Basically, Nice Laundry gave Washio big boxes of an assortment of random socks, and any time a Washio ninja goes to deliver clean clothes, a pair of socks will be included in the package until the promotion ends August 4. Nice Laundry, which is now based in New York City, was housed in the D.C. UberOffices for a while before it made the move. Its promotion with Washio brings it back to its roots in that sense, but in a way totally natural according to the company.
"We both value convenience and we have a like-minded audience," said Nice Laundry CEO Ricky Choi. "It's a very exciting time to collaborate with other startups."
The promotion fits that convenience well since Washio makes it possible to get laundry and dry cleaning done without going out and Nice Laundry delivers interesting assortments of socks without having to go shopping or even spend a lot of time poring over styles online. The offer is not just in D.C. either, the free socks are on offer in San Franciso and Los Angeles as well, basically wherever Washio operates, although Nice Laundry will deliver anywhere. Impressively, the whole thing, from meeting to arranging all of the details, didn't take very long at all.
"It was great working with another young, dynamic company," Choi said. "We got it all done in a month."
As for the socks themselves, Choi said that camouflage and heathered socks are very popular right now, and actually became popular even before a recent rush to them in fashion circles.
"We're actually ahead of high fashion," Choi said. "Normally you'd expect it to be the other way around but not this time."
