Sterling, Va.-based 9Lenses announced today that it has closed an additional $1.1 million on its Series A funding round. In mid-September, the Northern Virginia cloud-based software company initially released that it had raised $3 million in funding from D.C.'s Kinetic Ventures and the Corporate Executive Board Company. The added $1.1 million investment comes from Silicon Valley's Icon Venture Partners.
With the new funding, 9Lenses will expand sales and marketing and improve upon product development. Also, the new connection to the west coast will give 9Lenses the opportunity to transplant its consultant-complementing software in Silicon Valley.
About his company's insight- and data-collecting software's advantage on traditional consultants, 9Lenses CEO Edwin Miller said, “We do this better, faster, cheaper, and build science into the questioning, data collection, and analysis." Though the software can't completely replicate the brilliance of human consultants, it does make their job and easier and more-efficient one.
That's why Icon chose to back 9Lenses. "9Lenses has the opportunity to disrupt traditional consultant discovery practices by dramatically condensing the time required to learn about organizational issues," former consultant and Icon General Partner Jeff Hinck said. "In addition to rapid data collection across the organization, 9Lenses connects people data in the same way that salesforce.com connects sales data. The growth potential for this market is significant. Icon Venture Partners will serve as a bridge to the west coast for 9Lenses, enabling 9Lenses to expand its talent base and industry presence.”
Needless to say, 9Lenses' opportunity to expand its services to west coast companies is huge. This is a software that all parties involved in the Series A fundings believe every company needs. "9Lenses provides companies with the flexibility to address critical issues across the organization, analyze that data, and act faster than ever before," Jake Tarr of Kinetic Ventures said. "The 9Lenses platform has the power to change the way companies operate."
