Vienna digital development company 10Pearls LLC has acquired New York marketing and social media agency Likeable LLC, the companies announced Monday.
Terms of the deal were not disclosed, but 10Pearls CEO and co-founder Imran Aftab confirmed it was in the low-eight figures.
The acquisition gives 10Pearls a team of digital media experts and allows the company to offer services across a variety of digital needs, including ensuring the consistency of a company brand.
“As businesses race to digitally transform, it is essential that brands deliver digital experiences that carry the power to emotionally connect and inspire end users,” Aftab said in a statement. “This marks a new chapter for 10Pearls and positions us for future exponential growth to follow on from last year’s high growth.”
The company helps customers build digital offerings and experiences such as new applications and helps with software development, quality assurance or security. That includes assisting the AARP in developing an app and online community for caregivers to allow them to share and exchange ideas on caring for loved ones, as well as helping build and support the online listing service BrightMLS.com’s portal site.
Other customers have included MedStar Health, National Geographic and Time Warner Cable.
This is not the company's first acquisition — by far. In 2020 alone, 10Pearls acquired Two Dots Design Studio, a boutique user experience research and consulting firm, Zen Cloud Technologies, a Salesforce and digital consultant, and TCT Computing Group, which offered testing and assurance services. In 2018, the company acquired digital services technology firm PowerStorm.
10Pearls was founded in 2004 by Aftab and his brother, Zeeshan, and the company now has offices in San Francisco; Toronto; Dubai; Karachi, Pakistan; and Medellin, Colombia. 10Pearls has made the Inc. 5000 fastest growing companies list on several occasions. It has not taken any institutional funding, having been founded with just $2,000, Aftab said.
