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3CLogic Raises $9M to Personalize Customer Interactions and Streamline Communications


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The venture capital landscape is shifting quickly, along with the rest of the business world, as coronavirus disruptions continue to force revisions to financial forecasts. But VCs are still investing.

Case in point: Rockville, Md.-based customer communications startup 3CLogic has raised a $9 million Series B round led by Capitan Investment Partners and True Blue Partners. Others in on the round were Blu Ventures, Force 3 Partners and some prior 3CLogic investors.

It was the first new funding for the company since 2016, Crunchbase shows. And it brings the company's total funding raised to $20.5 million since it was founded by Raj Sharma and Sirish Bajpai in 2005.

3CLogic says it's seeing its revenues grow quickly -- by 125% in 2019 -- as more large enterprises look for workflow solutions that tie in IT, customer support and other teams with voice-enabled channels and develop advanced customer service systems. The company's contact center platform features integrated computer telephony, advanced auto-dialing and analytics features that integrate with CRMs.

The new funding, announced last week, comes as the company launches its COVID-19 Rapid Response Program for ServiceNow's IT workflow products. The move is intended to accommodate communications for work from home employees, along with other test-to-speech and messaging features.

Such features, the company says, help employees focus on more critical, customer-facing issues by streamlining communications.

“Digital channels and workflows are a key part of that strategy, but voice remains a vital piece of the customer engagement layer when those digital or self-service options prove insufficient," Denis Seynhaeve, CEO at 3CLogic, said in a prepared statement. "The current COVID-19 crisis is making painfully clear the important role human interactions play within the customer service value chain."


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