JustiFi, an embedded fintech platform for vertical software-as-a-service companies, announced Tuesday it raised an additional $4 million in seed funding,
The latest infusion of funding brings the company's total seed round to $10.6 million. Funding came from San Francisco-based Crosslink Capital, with participation from existing investors Rally Ventures and Emergence Capital.
Minneapolis-based JustiFi helps its clients manage payments ranging in the hundreds of millions of dollars all the way from transaction through bank transfer. Its suite of payment, banking and fintech tools work with an AI decision engine to find the lowest transaction fees in order to maximize revenue.
It's also rolling out a "human-powered platform" that will assist clients with implementation and strategy, said co-founder and CEO Joe Keeley.
"Sometimes people need to talk to people and have active conversations on strategy," he said.
Keeley added the company is riding a tailwind as investors and customers generate a "tremendous amount of excitement in fintech."
JustiFi has 24 employees and recently added a Vice President of Engineering Nick Halm, who previously served as director of engineering for Sezzle. And director of customer success Rose Gumz, who was previously at SportsEngine.
Keeley said the company is currently hiring in all departments and is seeking a vice president of growth and software engineers.
Since announcing a $6.6 million seed round in December, JustiFi has added customers in several verticals, bringing with them billions of dollars in payment processing.
