Trustmary, a Jyvaskyla, Finland and Minneapolis-based software as a service (SaaS) company, announced earlier this month it raised $2.2 million to drive its growth in Europe and North America.
The round, the company's first, was led by a $1.34 million equity investment from Espoo, Finland-based Vendep Capital.
Trustmary was founded in 2016 to provide a global video testimonial service, however, it transformed into a SaaS company in 2020. It now bills itself as a testimonial marketing platform that generates leads for its customers.
Trustmary says it has hundreds of customers across the United States, Canada, Germany, Finland and Sweden.
“We are well positioned to become one of the leaders in this new market segment. Our customers have gained outstanding sales growth with Trustmary’s testimonial marketing platform," said Johannes Karjula, CEO of Trustmary. "The strong need to build deeper trust and close more sales online already exists across all industries and current global megatrends further boost this need.”