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Vote for your favorite startup in Round 4 of Minne Inno Madness

A fun, bracket-style challenge featuring local venture-backed startups. Who would you invest in?


Inno Madness
Ian Lawson

The bracket of 32 companies has been whittled down to four semi-finalists heading into Round 4 of Minne Inno Madness.

The strongest contender so far, Prevent Biometrics, was bounced out by OurFamilyWizard. And other big vote getters Gwoop and Marani Health all advanced in their matchup.

But Kidizen had the lowest margin of victory of any matchup so far as it squeaked out a win against Duos.

Round 4 voting starts now and continues through March 23 at 11:59 pm. See below for the schedule for the rest of the competition. The final winner will be announced the week of March 28.

  • March 23: Round 4 voting ends at 11:59 pm
  • March 24: Round 5 voting opens in the morning
  • March 25: Round 5 voting ends at 11:59 pm

Meet the Players:

Inno Madness is our friendly, bracket-style challenge where readers vote to advance companies based on one question: Who would you invest in? Whether you believe in one mission or product slightly over the other or would prefer to back a more established company versus an early-stage startup, how you answer that question is entirely up to you. The bracket is designed to shine a spotlight on 32 innovative, fast-growing local businesses.

The bracket is assembled based on reader nominations, as well as editorial input from the Minne Inno team. Seeding was determined randomly. Meet the participants below and read the content rules here.

Let's get into Round 4...


Matchup 1
  • OurFamilyWizard provides a co-parenting app for divorced and separated parents that allows for easier communication, with tools that track expenses, a shared calendar and secure messaging.
  • Gwoop uses exercises grounded in cognitive science to improve gamers' reaction times, visual memory and speed.

Matchup 2
  • Marani Health is developing a digital and postpartum care platform that will combine a mobile app with a clinical portal.
  • Kidizen is an online resale platform for children's clothing and apparel.

Read contest rules here


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