Fluree has named a data industry veteran as the inaugural member of the blockchain company’s first advisory board.
Peter Serenita is the first member of Fluree’s advisory board, which comes at a time when the Winston-Salem blockchain company has been on the rise. With plans for upcoming product releases, Fluree raised over $8 million last month, its largest amount raised to date.
Earlier in the fall, Fluree made its first-ever acquisition, with New Jersey company ZettaLabs. This acquisition resulted in a new product that allows Fluree to expand its offerings and tap into a new market for enterprises needing data-centric architecture and legacy data infrastructure modernization.
“We are thrilled to welcome Peter to Fluree’s advisory board as our inaugural member,” said Brian Platz, CEO and co-founder. “Peter brings the highest caliber of industry experience and knowledge to our organization. He has witnessed how data management has transformed over the decades to meet new demands and create new opportunities.
“We are at the precipice of a new wave of data management and Fluree is at the forefront of this new chapter,” Platz added. “We look forward to Peter’s mentorship and insights.”
Serenita was one of the first chief data officers in the financial services industry, serving in that role for JPMorgan’s Worldwide Securities Division. Serenita spent 28 years with JPMorgan working in business and information technology. He created the company’s first data organization to concentrate on data quality and access improvements.
He also worked as HSBC’s first group chief data officer and as Scotiabank’s chief data officer. Serenita has served as a member of the Treasury Department’s inaugural Financial Research Advisory Committee. He was named Reference Data magazine’s 2009 Reference Data Executive of the Year and OnConferences’s 2021 Data & Analytics Professional of the Year.
Currently, Serenita chairs the board of the Enterprise Data Management Council, a leading global association of chief data officers and IT executives.
“Fluree’s innovation as well as its planned growth in the data management arena thanks to the merger with ZettaLabs made joining the company’s advisory board a very exciting proposition,” Serenita said. “We share the same vision in being on the vanguard of shifting the enterprise data management sector to transform enterprise data silos into secure, collaborative data infrastructure that supports modern analytical, business, operational and regulatory demands.”
As a member of Fluree’s advisory board, Serenita will help advance the company’s product-market fit and global expansion within highly regulated industries, such as financial services. He will advise Fluree as it develops its product offerings.
Fluree’s products include Fluree Core, a secure graph ledger database, and Fluree Sense, the product created from the acquisition with ZettaLabs that will help customers with legacy data infrastructure.
As of September, the Winston-Salem company employs 50 people.
