Is your startup ready to launch or do you have a big announcement coming up? There are many methods and tactics to prepare your company for being in the public eye. Omni Public has the experience and the know-how to create value for your company and get your story told correctly. Here are the foundational steps every startup needs to take to be successful in the media
Step 1: Digital assets
One of the strategies Omni Public’s team of PR professionals use is pitching founders as subject experts. To create value, credibility and trust when pitching, every founder should buy their domain name. Buying the domain keeps founders and their companies out of any potential bad press – stay ahead of the game. For example, Sheffie Robinson of Shamrck.
Step 2: Press kit
If you want your story to be represented in the media accurately, this step is a necessity. Picture your story on Google – how do you want people to view you? A press kit allows journalists covering your story to have easy assets and access to the value proposition and differentiators of your company. High resolution horizontal photos are a must-have – these will be article cover photos and thumbnails. Check our client's press kit for an impressive example, Minimise Global.
Step 3: Messaging
To get your message across your press release should be simple, easy to read and to the point. As mentioned before, at Omni Public, our strategy is to pitch founders and their startups. For founder press releases, focus on the why – why was this company founded and why are you significant in this industry. For company press releases, focus on the how – how you were founded, how you’re different and how you’re the future.
Step 4: Pitch relationships
With local news, seek out reporters and journalists who cover topics relatable to your company. Ask them to get coffee or lunch and strike up a genuine relationship. However, when pitching specific industry outlets, speak to editors. Editors decide which direction your story will go and who on their team will create the most value on the topic.
Following Omni Public’s foundational steps and template for success, you’ll be sure to get the attention you deserve. If you have a story that needs to be told and still need the assistance of a professional, Omni Public is here to be a valuable partner for you. Our entire team is ready to tackle any PR needs you have. Review our case studies and reach out – we are here to help. Please contact our community affairs team at cm@omnipublic.global.
