Everybody wants the next-big-thing to be their next-big-client.
But if you're waiting to make your pitch until a business is universally recognized as the latter, they'll never become the former.
That's why it's imperative for business development experts and content marketers to begin engaging growth-stage companies early on in their journey. Anyone in the relationship business knows that once a company raises a Series A or hits a significant milestone or revenue figure, they most likely already have a lawyer, broker, banker or service provider.
So, how do you reach decision-makers right before they become game-changers?
You meet them where they are.
Through digital media, events, data and more, American Inno is building the largest network of local innovation intelligence, cultivating engaged startup, tech and entrepreneurial communities in 14 (and counting) markets across the country.
By covering and connecting startups locally, Inno reaches a market's business leaders of today and tomorrow.
One way to leverage the Inno platform to engage these next-gen businesses and business leaders is through Inno's native platform.
Thought leadership is published to the Inno site and distributed across social and through its newsletter.
Businesses can provide Inno with pre-written sponsored content or work with their native team to produce the material.
While sponsored content is featured throughout the duration of the campaign, appearing on the homepage and across all article pages, it also lives in perpetuity on its site, allowing the client to promote their native long after the run.
Interested in getting your business' expertise and thought-leadership in front of your future pillar clients?
Reach out to the Inno team to learn more and discuss next steps.
