If Inno Madness Round 2 saw the biggest turnout, Inno Madness Round 3 saw the closest competition.
Startups were neck and neck with several snatching the win from slim voting margins. Round 3 closed with thousands of voters and sent on the four startups below to compete.
This round, Reptrics and Chattr duked it out, and Reptrics emerged with a win of 2%. But the closest match came down to Hook Security versus ArchSlate, where Hook Security won by a margin of 1%. Meanwhile, the Natural Nipple beat Grifin by nearly 20% margin.
Inno Madness Round 4 will continue until April 29, when the final round of voting starts. Then the reigning startup will be announced on May 1.
Round 4 is going to be a close one. Stay tuned for the winner.
Matchup 1: Natural Nipple vs. Fractio
- Tampa native Fatin Kwasny founded Tampa startup Fractio to create a subscription platform connecting startups to fractional employees.
- Tampa startup Natural Nipple is looking to help breastfeeding in hospitals through infant feeding alternative bottles. The startup has backing from Johnson & Johnson and Florida Blue.
Matchup 2: Reptrics vs. Hook Security
- Tampa-based software startup Reptrics closed an investment from TampaBay.Ventures in 2022. Its software service aims to help businesses manage their data.
- Lakeland-based cybersecurity startup Hook Security closed $5.5 million in 2023 from investors across the state. It combines psychology with programming for its cybersecurity services.
