A Pinellas Park marketing technology company has made its first acquisition, which is expected to further its presence overseas.
Marketopia was founded in 2014 and focuses on the managed service provider sector, including software, hardware and cloud vendors. It has acquired London-based Continuity Marketing for an undisclosed amount.
"We're one of the top marketing firms in the U.S. They're one of the top marketing firms in the U.K.," Terry Hedden, CEO and co-founder of Marketopia, said in a statement. "And now we're joining forces to help each other, and our clients grow better together."
It is the first acquisition for the company, which Andra Hedden, co-founder and CMO for Marketopia, called "extremely serendipitous."
"The business was a perfect fit for our expansion plans, and the timing was right," she said in an email to the Tampa Bay Business Journal. The deal took five months to close, which began as an opportunity to partner, then became discussions about an investment before ultimately becoming an acquisition.
Marketopia already had an office in England, and the acquisition will allow further growth in the region to serve customers in Europe, the Middle East and Africa. The company will gain Continuity Marketing's roughly 175 employees.
"Marketopia is the standard when it comes to marketing for the MSP and tech industries," Jamie Daum, co-founder of Continuity, said in a statement. "We're eager to leverage their vast expertise, especially in outbound sales, to help our clients grow even faster."
Marketopia does not have any future plans for acquisitions but is always "on the lookout" for other growth opportunities.
"We're thrilled about this partnership and how it will further our global value to the industry," Andra Hedden said in a statement. "[Managed service providers], vendors and technology companies around the world will now be able to rely on us as they strive to achieve their global growth goals."
