Base Culture, a Clearwater-based natural food brand known for paleo, grain-free and gluten-free frozen baked goods, has appointed Heidi Krauss as its new CEO.
As Krauss transitions to her new role, company founder and former CEO Jordann Windschauer will take on a role overseeing the brand’s development, focusing primarily on brand vision and product innovation.
Krauss joined Base Culture in August 2019 as its COO. In that role, she oversaw the company’s marketing, operations, research and development and innovation. Prior to joining Base Culture, she was the chief marketing officer at Siggi’s yogurt.
"Throughout my time at Base Culture, I’ve been fortunate to work closely with Jordann and greatly respect her inspired determination that has taken this brand from her kitchen to shelves nationwide," Krauss said in a release. "As I transition into this new role, my goal is to continue to create high quality, delicious paleo, grain-free, and Keto snacks, while staying committed to the core principles Jordann has stuck to since day one."
The news of Krauss’ appointment accompanies the closing of Base Culture’s Series C funding round, led by Emil Capital Partners. The recent investment will be used to fuel continued growth and innovation in 2021. Combined with last year’s funding, the Series C adds more than $5M of investment, a spokesperson for the company told the Tampa Bay Business Journal.
