Omnivore, the Tampa restaurant technology company founded by the co-founder of Outback Steakhouse, has received over $3 million in its latest funding round.
According to a filing with the U.S. Securities and Exchange Commission, the company received $3.6 million on Thursday. The round came from three investors: Chris Sullivan, the co-founder of Outback Steakhouse, Lowry Baldwin, chairman of Baldwin Risk Partners, and Arnie Bellini, co-founder of ConnectWise, according to Dan Singer, Omnivore's COO.
The total offering was $8 million.
The latest follows $10 million the company raised in late 2018, from heavy hitters including Tampa Bay Lightning owner Jeff Vinik, and The Coca-Cola Co. and Performance Food Group. It was in a Series A round, which typically follows a smaller seed round and precedes larger funding rounds: Series B, C, etc.
The company offers a platform for restaurateurs, who can sign up to have their point of sale data transferred to the cloud. There is a catalog of engagement they can choose from to see how they stack up against others. It also allows them to compile reservations and take-out requests in one platform.
"The problem restaurants are starting to see is the digital world is creating hundreds of channels to engage with," Mike Wior, CEO of Omnivore, said in a previous interview. "From voice ordering to augmented reality to Snapchat QR codes to Instagram reservations, you're coming across hundreds of these and right now the ability to integrate the channels is going to be very difficult. That's where we look to solve the problem.
"We’re helping to take the shared components of all they require, like access to data streams or pulling a menu," Wior said, adding the platform has 150 possible applications. "It simplifies it for them."
