Data is the new bacon, and Validity’s cooking it well.
Since it was founded a little more than a year ago, Validity has been the proverbial chef in the kitchen, taking good care of the bacon that is customer data. Validity is taking advantage of a burgeoning market for data compliance and quality in an increasingly digital-oriented, data-driven world. This young company works with a variety of companies from different industries to help them better manage their data.
Don Williams, Validity’s executive vice president of sales, said that with his company’s services, “organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.”
Williams had long been in the sales and business-to-business world before joining Validity. As a result of such experience, he knew how much data matters.
"I knew that Tampa was the best place,” he said, calling attention to its rising status as a tech hub in Florida. “The weather makes working in Tampa something of a privilege,” he added.
Validity has tried to capitalize on the growing data market with its offerings meant to streamline businesses’ use of Salesforce, the customer relationship management platform. With catchy product names like DupeBlocker, BriteVerify and DemandTools, Validity tries to corner the market for customer data.
Williams said that Validity is doing just that, with customers such as eBay, T-Mobile, Time Warner, Adobe and more than 40,000 customers total.
Validity competes for those customers with companies like Informatica and Insideview, the latter of which has raised $76 million in venture capital. Williams declined to reveal how much venture capital his company has raised.
This company spans the globe, with two locations on the East Coast, in Boston and Tampa. Validity also has an office in London. Even though his company already has a global reach, Williams said that Validity plans to continue to expand in many ways.
“Short-term plans include acquisitions and product enhancements to further our unique position in the market as the leader in data quality solutions,” he said. “For the long-term, we will continue to build our brand and provide products and services to ensure businesses understand and solve…their data quality problems, can ensure a greater sales and marketing return on investment and become a sustained global brand.”
