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The 5 Startups We Met at Digital Orlando


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ViewStub Photo/Lauren Coffey, American Inno
Photo/Lauren Coffey, American Inno

While the conference may be over, the startups are just beginning in Orlando. Digital Orlando, an all day conference held April 10, hosted dozens of booths for attendees to visit. We picked five startups from the event that are making moves.

ViewStub

What they do: It's a premium video content streaming platform, meaning live streams of events are available, teachers can upload instructional videos and smaller influencers can also upload content. But the twist is, those streams cannot be accessed unless a fee is paid.

Unlike streaming on social media, allowing the content to be essentially behind a paywall helps the users not only monetarily, but also helps draw a larger audience to the event or video in general.

"It definitely helps in the event industry, you have all these events you want to attend in California or New York or Tokyo and we can't be there, but you want to learn and gain knowledge," Sofia Calicchio, marketing intern said. "So it allows people to be able to do that. And for small content creators, they'll be able to make money instantly, unlike on YouTube where creators have to hit a certain number of views, subscribers, and ad revenue to earn minimum wage."

Started: seven months ago, still in beta phase

Number of employees: 12

Stridepoint

What they do: Stridepoint will make calls to businesses to see how much information they can get the tested employee to divulge as a way to show employers their employees may need better training to help stop hacking. They also provide help to remain HIPAA and Title IV compliant.

Established: 2004, revamped the last two years with security testing and social engineering

Number of employees: 19

"I like to say a company is as strong as their most gullible employee," Nathan Caldwell business development executive said. "You get someone on the phone and a lot of times they want to be helpful — but you do several calls, get a piece of information each time and show the company 'You have people just divulging how to hack your system.'"

CallingDr.com 

What they do: Provide a telemedicine and mobile health platform, so consulations with physicians can be done remotely while still remaining HIPAA compliant.

Started: May 2018

Number of employees: The three co-founders

"These days 80% of your meetings are web based, so why can't do that be with your physician?" Kashif Akram, CTO said. "The second is affordability. If you go to a physician, 60% of the visit is overheard: the front desk, the lights. If you remove that part from the system, obviously your healthcare visit can be cheaper. We're trying to make expensive healthcare more affordable."

FiberMap

What they do: Provide mapping applications for telecom companies to allow those companies to see its cables in the ground and communicate that to other employees and customers.

Started: August 2018

Number of employees: Manager Michael Sardo and two contractors

"Normally they have problems internally and externally communicating about their cables in the ground," Sardo said. "If you ask them what they'd like to do with that information, they say 'We would love them to see a map' and it allows us to very quickly generate solutions for them."

FattMerchant

What they do: It's a payment process technology company, working with small to medium size businesses to help process payments more efficiently and at a better rate through a monthly fee.

"We found within this particular industry there's just really poor technology, customer service is really lacking and on top of that its just businesses getting nickel and dimed at the basis of being a business which is running credit cards and taking payments," Allison NeJame, product manager said. "So having a monthly cost that's direct to them with no additional upcharges really help them with doing the cost of business."

Started: 2014

Number of employees: Roughly 100


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