3D Cloud, which offers a platform to visualize product designs in a 3D space, has announced a $20 million growth capital investment led by Arnie Bellini of Bellini Capital.
Bellini, a Tampa Bay tech entrepreneur and board member at 3D Cloud, previously led a $7.5 million Series D funding round in 2023.
“Retailers and manufacturers are flocking to 3D Cloud, drawn by its pioneering cloud-based design and visualization that outperforms traditional solutions by a factor of five,” Bellini said in a statement. “This game-changing technology enables retailers to deliver hyper-personalized, on-demand services like never before. I’m excited to be part of this journey as 3D Cloud continues to drive innovation and lead the market.”
The funding is intended to support the company’s ongoing expansion, market leadership and demand for innovative cloud-based 3D room planning and product configuration solutions, according to a release.
“Arnie is a long-term thinker who understands the real challenges of bringing new tech to market and how to mature an organization from a startup to a sustainable business that not only delivers value to customers but also understands its responsibility to team members and the broader community,” CEO and Co-Founder Beck Besecker said in a statement.
Formerly known as Marxent, 3D Cloud in St. Petersburg recently partnered with City Furniture, Flexsteel and Best Home Furnishing and has long-term profile clients, including Ashley, La-Z-Boy, Design Within Reach and other U.S. and U.K.-based home improvement retailers. Its CFO, Rick Hanley, was named a Tampa Bay Business Journal CFO of the Year.
Bellini highlighted 3D Cloud’s ability to meet market demands. He pointed out that homeowners now have web-based access to design tools that are “fun and easy to use,” while major retailers also benefit from reduced costs in managing their design and visualization programs.
“3D Cloud gets it,” Bellini said in a statement. “They are responding to the clear market demand from pros, designers and homeowners alike by reducing onboarding time, accelerating project design, automating presentations and providing a highly collaborative design experience.”
