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Silicon Valley trading card startup scores big with Tom Brady investment


Tom Brady
Tom Brady, Tampa Bay Buccaneers quarterback
Tampa Bay Buccaneers

The Tampa Bay Buccaneers quarterback has once again thrown funding to the startup world.

Tom Brady participated in a $75 million round for San Francisco-based Alt, which allows users to invest in alternative assets including sporting cards.

He joined several other A-list athletes including U.S. Soccer star Alex Morgan, Brooklyn Nets' Kevin Durant and NBA Finals MVP Giannis Antetokounmpo.  

"Founders are raising money directly from their communities who have supported them along the way," Allie Held, Alt's head of operations, said in a statement. "For this round, we intentionally raised money from thought leaders at the intersection of culture, community and capital."

The company raised $31 million in March. In addition to trading cards, it plans to later add NFTs, watches and limited partnership interests to its list of assets.

Alt is not Brady's first foray into the alternative investment industry. This spring, he launched a non-fungible token platform called Autograph, which offers limited-edition digital collectibles.

Brady has spent 2021 dipping his toe into the startup funding world. In addition to the Alt investment, in April, he participated in a Washington, D.C.-based education technology platform.


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