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Inno Under 25

This year’s honorees are notable for their ambition, launching businesses and pursuing their causes.

From left: Minju Lee, Helen Telahun, Rachel Johns
Photo Illustration by Matt Haesly | ACBJ; Getty Images

Ambitious.

If I had to choose one word that best sums up our 2023 class of Inno Under 25 honorees, that’s the word I’d choose.

Each year St. Louis Inno’s Inno Under 25 feature seeks to spotlight some of St. Louis’ up-and-coming innovators. This year’s group is impressive, notably for its ambition.

Take for example Firoal Ahmed. He’s the founder of Moii Coffee, an Ethiopian coffee brand he launched in December. In addition to running his business, he’s a runner himself, competing for Saint Louis University’s NCAA Division I cross country and track and field teams. Heath Rutledge-Jukes has launched an educational technology startup while also focusing on his own education as a medical student at Washington University.

The ambition of this year’s Inno Under 25 class is also found in the passions that our honorees have. Helen Telahun has launched a startup focused on financial literacy. Rachel Johns has committed to work for the National Geospatial-Intelligence Agency after her graduation from Washington University, with the hopes of assisting with natural disaster recovery. Another honoree, Minju Lee, bought a focus on sustainability while working as an intern at Anheuser-Busch.

This marks the third year that St. Louis Inno has unveiled a class of Inno Under 25 honorees. It seems each year’s honorees get more impressive. That bodes well for the future of St. Louis.

We’ve written profiles on each of the five honorees in our 2023 Inno Under 25 class. You can access the profiles by clicking on the links below.

Thank you to our St. Louis Inno sponsors — 39 North, Anders CPAs + Advisors, BioSTL, Envision LLC, Greater St. Louis Inc., Royal Banks of Missouri, St. Louis Community College and Thompson Coburn LLP — for making this awards program possible.



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