Panera Bread Co. is collaborating with Amazon.com Inc. (NASDAQ: AMZN) to create a more personalized and convenient loyalty experience, company officials said.
Courtesy of Panera
Fire Awards: Finalist - Software/innovation
St. Louis-based national bakery-café Panera Bread Co., known locally as Saint Louis Bread Co., has made several moves in the past year to increase its adoption of technology. Those initiatives include collaborating with Amazon.com Inc. (NASDAQ: AMZN) to create a more personalized and convenient loyalty experience; using artificial intelligence technology to take orders from customers in the drive-thru lanes at its restaurants; and allowing customers to order food through their Alexa devices.
The company said it was unable to fill out a Q&A for this awards section.
For links to profiles of winners and finalists in the 2023 Fire Awards and Startup Exit Awards, go here:
