Whether you just launched a new startup or you’re a subject expert in an industry, everybody has a story worth telling. With so many stories in the world, it’s essential to make an impact when you tell yours.
Based on Omni Public’s strategy, here, we lay out the blueprint on how to craft your story to gain interest from the public and the media.
Step 1: As an important first step to get ahead of the press in telling your own story, Omni Public’s team of PR professionals recommend pitching founders as subject experts. To create value, credibility and trust when telling your story, every founder should buy their domain name. Buying the domain keeps founders and their companies out of any potential bad press and puts them ahead of the game. For example, check out our client Johnny Crowder.
Step 2: To get your message across, your story or even press release should be simple, easy to read and to the point. As mentioned before, at Omni Public, our strategy is to pitch founders and their startups. For founder press releases, focus on the why — why this company was founded and why you are significant in this industry. For company press releases, focus on the how — how you were founded, how you’re different and how you’re the future. Be emotional, it’s your truth.
Step 3: If you want your story to be represented in the media accurately, this next step is a necessity. Picture your story on Google; how do you want people to view you? A press kit is invaluable — it allows journalists covering your story to have easy assets and access to the value proposition and differentiators of your company. High resolution horizontal photos are a must-have and will be used for article cover photos and thumbnails. Executive team bios, quality photos, informative videos, logos and fonts should be easily accessible on your company’s website at all times. Check out our client’s press kit for an example, Tampa Bay Wave.
Step 4: Once you’re digitally ready for the media, you must be prepared for interviews; media preparation is an absolute must. The “whys” and “hows” you crafted for your story come in now. Do you have a 30 second elevator pitch? What’s your origin story? What are your three key messages you want to get across to your audience? Who’s your audience — why do they care and do you relate to them? What talking points help illustrate the subject you’re talking about? Do you have a call-to-action? If you don't have answers to these questions, get them.
If you need help crafting your story, turning your messaging into talking points, or expanding your reach, please reach out to Omni Public. Your story deserves to be heard and our PR professionals are here to help. Review our case studies and contact us at cm@omnipublic.global.