Innovative Eyewear, the maker of "smart" ChatGPT-enabled sunglasses, signed Miami Dolphins defensive end Emmanuel Ogbah as brand ambassador.
The company develops glasses with an open-ear audio interface under the Lucyd, Nautica, Eddie Bauer and Reebok brands. Users can pair the glasses with its Lucyd app for iOS and Android devices to have hands-free access to the generative artificial intelligence tool ChatGPT while on the go.
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"As a Miami-native brand, I am thrilled to partner with one of our local all-stars," CEO Harrison Gross said.
Innovative Eyewear (Nasdaq: LUCY) smart glasses contain built-in microphones and stereo speakers that can pick up voice requests. That allows users to take calls, activate Siri and direct questions directly to the ChatGPT app on their smartphone without having to touch a device.
Headquartered at 8101 Biscayne Blvd, the firm is focused on branding all of their products as "Imagined in Miami" to highlight the region's status as an emerging design and innovation hub, Gross said.
In addition to its voice-activated ChatGPT capabilities, the bluetooth audio glasses also allow users to connect to music. That's helpful for people engaging in outdoor sports, driving and other activities where their hands may be occupied, the company reports.
Ogbah, who is from Nigeria, played college football at Oklahoma State University before he was drafted by the Cleveland Browns in the 2016 NFL Draft. He was traded to the Kansas City Chiefs in 2019 and then joined the Dolphins as a free agent in 2020. Two years later, he signed a four-year, $65 million extension contract with the team.
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In a statement, Ogbah said Innovative Eyewear has "done an incredible job developing some of the best technology and combining it with a fashion angle that I'm extremely passionate about."
Shares of Innovative Eyewear were trading for 44 cents each in early afternoon trading, down 2% from market open.
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