A company that aims to "gamify" bill payments is the latest tech venture to set up shop in Wynwood.
Fintech Play2Pay leased a 5,200-square-foot office at The Annex at 215 N.W. 24th St. in Miami's Wynwood Arts District. The startup makes it possible for mobile phone users to reduce their bill payments by playing games, watching videos and completing daily challenges. Play2Pay reports it converts that attention and engagement into a currency that can be redeemed for bill payments.
Founder and CEO Brian Boroff said Wynwood's lively atmosphere and availability of walkable bars and restaurants made it a top choice for Play2Pay's headquarters.
“We believe strongly in the bonds forged by eating, drinking and laughing together, and our home base will offer that, and more," he said.
Colliers International associates Tyler de la Peña and Stephen Rutchik represented Play2Pay in the lease agreement.
The startup plans to hire 25 employees this year for engineering, products marketing and operations. Those employees will have a hybrid work schedule that enables them to split their time between their homes and the office.
Play2Pay is backed by $20 million in investor capital, including $13 million secured in a series A round that closed last summer. The platform is available to more than 100 million mobile subscribers globally.
Wynwood has become a top choice for newly launched and relocating technology companies, with Blockchain.com, Atomic, OpenStore, Founders Fund and Spotify among the ventures with a presence in the neighborhood.
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