Miami startup Rook raises $1.7 million in pre-seed funding to support its next stage of growth
The company is hiring for key positions on its product and technology teams after the financing round, led by NuFund Venture Group with participation from Harvard Business Fund, Techstars, IQ Ventures and other investment groups.
Previously known as RookMotion, the startup integrates health metrics from wearable devices into existing apps and software.
The global market for wearable healthcare devices — including fitness trackers, smart watches, blood pressure monitors and more — was worth $16 billion in 2021 and is expected to almost double by 2026, according to market research. However, it's usually impossible to access and interpret data from various devices in one place. That's time consuming for people or businesses trying to compare and understand health metrics from different wearables.
"It also results in disparate, difficult-to-use health data, which means resource-intensive processing and analysis are required to transform wearable data into the actionable data and insights," COO Jonas Ducker told Miami Inno.
Rook is able to aggregate and interpret data from more than 300 devices and health data resources to make it easy to interpret and compare. The company's founding team was recently accepted into the Endeavor Miami EndeavorLab cohort for Latino founders, a program designed to help minority-led companies scale.
As Rook, the company is shifting to software-as-a-service model for healthcare, insurance and wellness companies. Medical providers, for example, can use Rook to offer real-time care advice to patients based on their health data. Insurers, meanwhile, could use the insights to create risk profiles and reward customers for positive habits.
"We’re excited for this next stage of growth at our company," co-founder and CEO Marco Benitez said.
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