A Jupiter-based startup affiliated with professional golf legend Tiger Woods announced it raised millions of dollars to simplify the way hospitality companies do business.
Heard Holdings secured $10 million in a preferred equity funding round led by New York's Diameter Capital Management. The funding raises the company's valuation to $100 million, according to a news release.
The software and payment solutions firm helps power hospitality, golf and restaurant properties of all sizes. Heard's platform combines point-of-sale, hardware, software and payment processing services designed to support restaurant and golf course management.
“[We're] excited to partner with Diameter as we look to introduce Heard to the restaurant industry and the golf hospitality business, which has relied on antiquated systems for far too long,” Woods said in a statement. The golfer is the founder of CEO of TGR Ventures, an entrepreneurial and philanthropic organization also headquartered in Jupiter.
Along with Woods, Heard was co-founded by Greg Bartoli, founder of Port St. Lucie-based PopStroke Entertainment Group; and Christopher Langbein, founder of Go Club Golf, a mobile app for golf clubs based in New York.
Bartoli, who serves as CEO of Heard, said the proceeds of the funding round will be used to drive product development and grow its presence in the hospitality technology market.
“Having Diameter Capital lead our round is an endorsement of our vertically integrated, best-in-class technology for the hospitality industry and will support our continued growth and momentum,” he said.
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