Seattle-based identity verification startup Vouched is welcoming a new chief executive.
On Tuesday, Vouched named longtime Seattle tech executive Peter Horadan as CEO. Horadan is replacing founder John Baird, who will stay on at Vouched as chairman of the board and chief strategy officer.
“I have spent my career harnessing technology waves as they transform essential business processes, and I firmly believe the next frontier is identity,” Horadan said in a news release.
Horadan co-founded the accounting technology startup Lockstep in 2019 and grew the company to 130 employees before selling it to The Sage Group in 2022 for an undisclosed amount. Before Lockstep, Horadan spent more than four years at the tax software company Avalara as chief technology officer.
Other stops in Horadan's career include Concur and Microsoft. Baird, meanwhile, spent more than 10 years at the online jeweler Blue Nile earlier in his career, to his LinkedIn page shows.
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Vouched was founded in 2018. The company allows clients to verify the identity of customers through digital channels using photo IDs, geolocation and "liveness tests," or short videos users upload of themselves moving their face in front of a camera to ensure they are a real person. Vouched spun out of Madrona Venture Labs in 2019.
In addition to clients that are legally required to verify customers, such as banks and health care companies, Vouched also helps with high-value transactions and hiring. Its website says clients include Tennessee State Bank and the telehealth company Hims. Vouched said in the release it has verified more than 20 million identities.
Vouched raised $6.3 million in February of last year. The company has raised $18 million to date. Vouched had about 30 employees at the time of its raise last year, with a little more than half based in Seattle. It has its headquarters in Smith Tower in downtown Seattle, according to its LinkedIn page.
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