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Seattle-based Zillow Group Inc. (Nasdaq: ZG) is targeting a new goal post.
The Seattle Seahawks and Zillow on Tuesday confirmed that the real estate tech company has kicked off a multiyear partnership with the team through a large sign on the north tower at Lumen Field. The team installed the sign ahead of Seahawks Football Fest on Aug. 3, which had more than 10,000 fans watch a Seahawks practice.
"As a beloved national brand with Seattle in our DNA, we’re excited for the 12s to see Zillow represented at Lumen Field as part of the gameday experience," Zillow said in a statement.
A Seahawks spokesperson said the team couldn't disclose financial terms of the partnership, including how much Zillow paid for the sign's placement.
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It's been an eventful week for Zillow. On Aug. 7, the company announced co-founder and longtime CEO Rich Barton was stepping down. Jeremy Wacksman, Zillow's chief operating officer since 2021, has taken over as CEO. Wacksman has been with Zillow since 2009 in roles that include president and chief marketing officer.
Barton, meanwhile, served as CEO for more than 11 years between two stints in the role. He also founded big-name companies like Expedia and Glassdoor.
Zillow, founded in 2004, offers a home and rental search tool, mortgages and a platform for partner agents called Premier Agent. The company generated $572 million in revenue during the second quarter, up 13% year over year.
The Seahawks kick off the regular season on Sep. 8 against the Denver Broncos. The team finished 9-8 last season and missed the playoffs. In January, the Seahawks announced longtime head coach Pete Carroll would not return in 2024. Carroll led the team for 14 seasons and won a Super Bowl in the 2013-14 season. On Jan. 31, the team named former Baltimore Ravens defensive coordinator Mike Macdonald as its new head coach.
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