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Rad Power Bikes confirms another round of layoffs


Rad Power Bikes in Ballard
The e-bike maker confirmed the layoffs in an email on Friday.
Anthony Bolante | PSBJ

Seattle-based e-bike company Rad Power Bikes has made another round of job cuts.

A Rad Power spokesperson confirmed Friday the company laid off employees in July. TechCrunch first reported the layoffs. The spokesperson didn't disclose to the Business Journal how many employees were affected or how many remain.

It's the sixth round of layoffs for Rad Power since April 2022, when the company laid off 100 workers and shuttered its mobile services arm.

"We are doing all we can to approach this very difficult time with compassion and care," the Rad Power spokesperson said in an email. "We have faced the challenges many businesses have, including rising costs and economic headwinds, and this difficult decision was necessary to ensure the long-term sustainability of Rad's business."

Rad Power will still offer seven-day-a-week phone and chat customer service, as well as more than 1,200 retail and service providers throughout North America, the spokesperson said.

The company in July 2023 decided to close its European operations, resulting in layoffs to about 40 employees.


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Rad Power, founded in 2007, makes a variety of e-bikes and says on its website it has more than 550,000 riders. The company raised over $300 million across two funding rounds in 2021, before the layoffs started, and it has a partnership with Ann Arbor, Michigan-based Domino's Pizza Inc. to supply delivery workers with e-bikes.

Rad Power founder Mike Radenbaugh in November 2022 stepped down from the CEO role and became chairman. Phil Molyneux, a former president and chief operating officer at Sony Electronics, replaced Radenbaugh. Molyneux had also served as a regional president at Dyson, the maker of vacuum cleaners, hair dryers and air purifiers.

Rad Power has just under 400 employees listed on LinkedIn. The company had 725 employees before its April 2022 layoffs.


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