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Avalara promotes executive to president


Ross-4--1
Ross Tennenbaum joined Avalara from Goldman Sachs five years ago.
Kenneth A Appelbaum

Seattle-based tax software company on Tuesday promoted Chief Financial Officer Ross Tennenbaum to president.

Tennenbaum has worked at Avalara for five years, and he's been the CFO since 2020. An Avalara spokesperson said Tennenbaum will maintain his CFO duties after taking on the new role.

"Ross has a proven track record and has been instrumental in driving growth and efficiency for Avalara," Scott McFarlane, co-founder and CEO of Avalara, said in a news release.

Tennenbaum will now oversee the majority of Avalara's operations, the company said. In addition to Avalara's various products, Tennenbaum will oversee legal, finance, and customer and compliance functions.

He's the first person to hold the position since early 2023, when current Nintex CEO Amit Mathradas left the company.


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Before joining Avalara, Tennenbaum was a managing director at Goldman Sachs for more than four years, according to his LinkedIn page. He spent roughly five years at Credit Suisse before that, where his last role was vice president of software investment banking.

Avalara, founded in 2004, helps clients with consumer use tax, sales and use tax, and international compliance. The company says it has more than 41,000 clients in over 75 countries, including Netflix, Zillow and Converse. It said in a release it had more than $1 billion in revenue last year.

In January of last year, multiple former employees took to LinkedIn to say they had been laid off. The layoffs came after Avalara, which had gone public in 2018, sold to private equity firm Vista Equity Partners for $8.4 billion in 2022. In July of last year, Avalara confirmed it was shedding office space at its Hawk Tower headquarters in Pioneer Square.

Avalara has more than 4,580 employees listed on LinkedIn, up from 4,300 last August.


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